The Model Showcase is a post-purchase tool that empowers new homeowners to explore premium finishes, fixtures, and upgrades. By offering a visual experience inspired by model homes, buyers can easily recreate a professionally curated look or personalize their home’s design. This seamless process helps them make confident decisions while driving significant revenue through high-value upgrades.
- Project: Model Showcase Web Application
- Category: Product & UX/UI Design
- Role: Lead UX/UI Designer
- Industry: Real Estate, PropTech, Digital Sales Tools
- Tools: Adobe XD, Photoshop, HTML/CSS (Collaboration with Dev Team)
Challenge
Helping Buyers Navigate Hundreds of Customization Options
After purchasing a new construction home, buyers enter the next phase: selecting finishes, fixtures, and upgrades. It’s an exciting step—but also overwhelming. They’re expected to remember what they liked from multiple model homes and make dozens of decisions quickly, often with limited guidance or visual reference.
Sales teams were relying on printed sheets, verbal descriptions, and the buyer’s memory to close high-ticket upgrades—everything from flooring to faucets. The process lacked consistency, clarity, and a modern user experience. We needed a tool that could support both the emotional side of personalization and the strategic side of driving upgrade revenue.
Solution
A Digital Model Showcase for Effortless Home Customization
We designed the Model Showcase as a guided, digital extension of the model home experience. Instead of relying on memory, buyers could now revisit every design detail—room by room, product by product. Each space featured curated finishes, fixtures, and appliances tied directly to available upgrade options.
I translated the showroom flow into a clean, responsive web application. The interface made it easy to explore, zoom in, compare, and bookmark preferred choices. We prioritized clarity, consistency, and visual fidelity—making the digital experience feel just as intentional as the physical models.
The result? A seamless tool that aligned design inspiration with purchasing intent, making upgrades feel less like an upsell and more like a confident design decision.
My Role
Designing an Intuitive Customization Experience
As Lead UX/UI Designer, my goal was to simplify the customization experience for buyers while ensuring seamless integration with the sales team’s workflow.
- UX Strategy & Information Architecture – Structured the interface to ensure effortless navigation between model homes, rooms, and customization options.
- UI & Interaction Design – Developed a clean, image-driven interface that allowed buyers to visually explore their selections.
- Design System & Scalability – Built a modular UI framework that could expand as new models and options were introduced.
- Cross-Team Collaboration – Partnered with marketing, IT, and design coordinators to ensure accuracy in displayed options.
- Testing & Iterations – Conducted real-world testing with buyers and sales reps, refining the platform based on user feedback.
12
GL Home Communities
8
Cities in South Florida
From Pilot to Growth:
The Model Showcase
The Model Showcase changed the way buyers engaged with their home selections—and how the business closed upgrade sales.
- Boosted upgrade conversions by giving buyers a clear, visual way to explore high-ticket options
- Reduced overwhelm and decision fatigue by simplifying the post-purchase experience
- Supported the sales team with a modern, persuasive tool that helped them guide buyers with confidence
- Strengthened brand perception by aligning the digital experience with the sophistication of the model homes
What started as a digital tool for a single community quickly became an essential part of the GL Homes sales experience. The Model Showcase Web Application was successfully implemented across 12 communities in 8 cities, simplifying the selection process for home finishes, layouts, and upgrades. Buyers could now explore their options with clarity and confidence, while design coordinators streamlined consultations, reducing friction in the home customization journey.
It became more than a tool—it became a trusted part of the buyer journey, driving both satisfaction and revenue.