Buying a home is one of the most significant decisions people make, and the process can feel overwhelming. To help buyers explore communities with confidence, I designed an interactive touchscreen kiosk that transformed the traditional sales office experience into a self-guided digital journey.
The goal was to create a seamless, intuitive, and visually engaging interface that allowed potential buyers to explore home models, community amenities, and available lots. This reduced reliance on sales agents while enhancing engagement.
- Project Type: Interactive Touchscreen Kiosk, Digital Product Design
- Role: Lead UX/UI Designer
- Industry: Real Estate, PropTech, Interactive Retail Experiences
- Tools: Adobe XD, Photoshop, HTML/CSS (Collaboration with Dev Team)
Challenge
Navigating an Information-Rich Community
Master-planned communities offer luxury amenities, multiple home models, and extensive customization options, making the homebuying process overwhelming.
Buyers needed to absorb a huge amount of information in a short time, including:
- Resort-style amenities – Clubhouses, pools, fitness centers, dining, and events.
- Community layout & available lots – Understanding location and home placement.
- Floorplans & customizations – Choosing a model, upgrades, and how it fits on the lot.
Sales reps spent too much time repeating information, and buyers struggled to retain details. A digital solution was needed to give buyers more control while streamlining the sales process.
Solution
Empowering Buyers Through an Interactive Experience
The Sales Center Kiosk transformed the buying experience by allowing users to explore key details at their own pace while keeping the big picture in view.
- Interactive site maps & floorplans – Buyers could browse models, filter preferences, and visualize home placement on lots.
- Customizable home selection – Integrated tools let buyers view exterior styles, interior finishes, and structural upgrades.
- Engaging community content – High-quality visuals showcased lifestyle amenities and neighborhood features.
- Sales team integration – Users could explore independently but request assistance anytime.
Instead of being overwhelmed, buyers could navigate what mattered most to them, reducing information overload while enhancing engagement.
My Role
Leading UX/UI Design for an Intuitive Sales Center Experience
As the Lead UX/UI Designer, I was responsible for creating a frictionless and engaging interface that allowed homebuyers to explore communities at their own pace while supporting sales team needs.
Key Contributions:
- UX Strategy & Information Architecture – Designed a structured navigation system that guided users from high-level community exploration to detailed home customization.
- UI & Interaction Design – Developed intuitive layouts, interactive maps, and visual elements to ensure clarity and ease of use.
- Design System & Scalability – Created a consistent UI framework that could be applied across multiple sales centers.
- Cross-Team Collaboration – Worked with marketing, IT, and sales teams to align the kiosk’s functionality with business goals.
- Developer Handoff & Testing – Partnered with the dev team to refine interactions, optimize performance, and ensure a seamless digital experience.
- User Testing & Iterative Improvements – Conducted real-world testing with buyers and sales reps, refining the kiosk based on user behavior insights.