Payology is a financial technology company offering payment processing solutions for businesses, helping them streamline transactions and integrations with platforms like Salesforce. As part of its evolution from Check21 to Payology, the company needed a modernized brand identity and a digital presence that reflected its innovation, trust, and industry leadership.
The previous website lacked cohesion, scalability, and user-friendly navigation, making it difficult for potential clients to explore Payology’s services and offerings. The goal of this redesign was to create a visually compelling, conversion-driven website that not only elevated the brand but also improved user engagement and lead generation.
- Project: Payology Corporate Website
- Category: Website Design & Branding
- Role: Lead UX/UI Designer
- Industry: Fintech, SaaS, B2B Digital Solutions
- Tools: Adobe XD, Photoshop, HTML/CSS (Collaboration with Dev Team)
Challenge
Establishing a Cohesive Digital Identity
Before the redesign, Payology’s website lacked a clear visual identity and user-friendly structure, which created several challenges:
- Outdated Branding & Inconsistent Messaging – The site did not reflect Payology’s shift from Check21, leading to brand confusion among potential clients.
- Poor Navigation & Content Structure – Key product offerings were buried in complex menus, making it difficult for users to explore services and understand the value proposition.
- Lack of a Conversion Strategy – The website was not optimized for lead generation, resulting in missed opportunities to engage potential clients.
- Limited Scalability & Growth Potential – The previous website lacked a scalable design system, making future updates and expansion difficult.
The challenge was to redefine Payology’s online presence by creating a cohesive, conversion-driven website that effectively communicated its brand, services, and industry leadership.
Solution
A Modern, Scalable Website Aligned with Payology’s Brand
To establish a strong, unified digital presence, the new website was designed to be visually engaging, easy to navigate, and conversion-driven. The redesign focused on the following key improvements:
- Refreshed Brand Identity – Developed a modern, professional aesthetic that reflected Payology’s transition from Check21, reinforcing trust and credibility.
- Streamlined Navigation & Information Architecture – Simplified the site’s structure to ensure visitors could quickly understand services, explore features, and access relevant resources.
- Conversion-Focused Design – Integrated clear calls-to-action, optimized lead capture forms, and persuasive content to drive inquiries and business growth.
- Scalable Design System – Created a cohesive design system with reusable components, allowing for easy updates and future scalability as Payology expands.
- Mobile-First & Responsive – Ensured seamless performance across desktop, tablet, and mobile devices, optimizing accessibility and engagement.
This transformation not only improved usability and engagement but also positioned Payology as an industry leader with a digital presence that matched its innovation.
Before & After: Transforming Payology’s Digital Presence
The old website was text-heavy, outdated, and difficult to navigate, limiting user engagement and conversion opportunities. The redesign introduced a modern, structured layout with improved navigation, a refined color palette, and strategic content placement, making it easier for visitors to explore services and take action, positioning Payology for growth.
My Role
Leading UX & Visual Design for a Scalable, Conversion-Driven Website
As the Lead UX/UI Designer, I was responsible for transforming Payology’s website into a modern, user-friendly, and conversion-focused platform. My contributions included:
- UX Strategy & Information Architecture – Restructured navigation to improve accessibility and ensure seamless exploration of Payology’s services.
- Visual & Brand Design – Established a cohesive design system, refining typography, color palettes, and UI components to create a polished, professional aesthetic.
- Content & Lead Optimization – Improved content hierarchy, calls-to-action, and lead capture forms, increasing conversion opportunities.
- Mobile-First & Responsive Design – Ensured seamless user experience across all devices, optimizing engagement for mobile users.
- Cross-Team Collaboration – Worked with developers, leadership, and marketing teams to align business goals with UX best practices.
This redesign not only enhanced Payology’s brand presence but also created a scalable framework for future updates and growth.