The GL Homes Corporate Website serves as the central hub for homebuyers, providing essential information about communities, home models, amenities, and the overall homebuying experience. This platform was designed to be visually compelling, highly navigable, and optimized for both desktop and mobile users.
Beyond showcasing available communities, the website needed to support lead generation, seamless navigation between communities, and integration with sales and marketing efforts. The redesign focused on creating a structured, user-friendly experience that guided buyers toward finding the right home in the right location while ensuring the site reflected GL Homes’ brand identity and luxury appeal.
- Project: GL Homes Corporate Website
- Category: Website Design & Branding
- Role: Lead UX/UI Designer
- Industry: Real Estate, PropTech, Digital Sales Tools
- Tools: Adobe XD, Photoshop, HTML/CSS (Collaboration with Dev Team)
Challenge
Bridging the Gap Between Homebuyers and Communities
Homebuyers needed a clear, intuitive way to explore GL Homes’ communities, floorplans, and amenities without feeling overwhelmed. The previous website had several usability challenges:
- Disorganized navigation made it difficult for buyers to compare communities and homes.
- Limited mobile optimization meant many users struggled with browsing on phones and tablets.
- Inefficient lead capture—buyers had difficulty finding contact forms or next steps.
- Lack of a unified design system—inconsistencies in branding, typography, and layout across pages.
To elevate the experience, the website needed a complete redesign, focusing on usability, visual hierarchy, and strategic information flow to guide buyers through their decision-making journey.
Solution
A High-Impact Digital Experience Designed for Homebuyers
The website was restructured and redesigned to create a seamless experience, helping buyers explore communities, compare home options, and easily connect with sales teams. Key UX/UI improvements included:
- Clear, user-friendly navigation that streamlined browsing across communities, floorplans, and amenities.
- Mobile-first design approach, ensuring a fully responsive experience across all devices.
- Intuitive search and filtering features to help buyers find homes based on price, location, and lifestyle preferences.
- Optimized lead capture forms strategically placed for increased inquiries and engagement.
- Consistent, scalable design system to maintain visual and brand consistency across all pages.
- High-impact visuals and interactive content, including floorplan previews, site maps, and community videos, creating a more immersive experience.
Before & After of the Website Design
The previous website lacked clear navigation, a structured information hierarchy, and mobile responsiveness. The redesign created a more intuitive, visually appealing, and conversion-focused experience.
My Role
Creating an Engaging, User-Centered Website
As Lead UX/UI Designer, I aimed to elevate the GL Homes corporate website into a high-performing, luxury-branded digital experience. The focus was on improving navigation, enhancing visuals, and creating scalable systems for a seamless homebuying journey. My contributions included:
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UX Strategy & Information Architecture – Restructured site navigation to improve usability, ensuring buyers could seamlessly browse communities, floorplans, and amenities.
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UI & Visual Design – Developed a modern, visually engaging interface aligned with GL Homes’ luxury brand, balancing aesthetics with functionality.
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Mobile Optimization – Designed a fully responsive experience, ensuring intuitive interactions across all devices.
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Lead Generation Enhancements – Improved form placement, calls-to-action, and content hierarchy to drive conversions and buyer inquiries.
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Design System & Brand Consistency – Established a cohesive design system, ensuring a seamless experience across all pages:
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UI Components: Standardized buttons, form fields, and interactive elements to create a unified experience.
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Cross-Team Collaboration – Worked closely with marketing, sales, and IT teams to ensure the website aligned with both business goals and user expectations.
30
Increase in Lead Generation
80
Increase in Mobile Engagement
Improving Usability, Engagement & Lead Generation
The redesigned GL Homes corporate website transformed the homebuying journey, making it easier for buyers to explore communities, compare floorplans, and connect with sales teams. With an improved navigation structure, intuitive lead capture forms, and a fully responsive design, the platform saw a 30% increase in lead submissions and higher overall engagement.
The introduction of a scalable design system ensured brand consistency and streamlined future updates, allowing new pages and features to be seamlessly integrated. By enhancing usability and accessibility across devices, the website became a powerful digital tool, reinforcing GL Homes’ position as a leader in customer-focused PropTech solutions.